This form was long overdue for an update. We were already using it for 20 or so clinical partnerships in the US. Each one was slightly different, depending on the unique needs of the clinic and the state they were located in.
They were also built on an outdated system and it was extremely time consuming to build forms on the old system.
The Shoppers partnership required a more flexible and extensible solution.
Between the US and Canada, the total addressable market for clinics is about $50 million per year.
We were bringing in a small fraction of that.
In order to better serve this market, we decided to build out a new form system and do a full rewrite.