Since making the leap from a totally decentralized AMM to a more institutional market making system (and completely overhauling the UI/UX to accommodate more advanced features), there was still a sense on the Lyra team that the V2 rebrand was incomplete, specifically that the product had outgrown its name.
Props to our growth lead, Cody for coming up with “Derive” and securing the .xyz domain.
Mood board capturing the visual language for derive.
First logo exploration/ design sesh.
Second logo design sesh.
Third logo design sesh.
The VP of Product honed in on the design in the red box. He liked the resemblance to a knight, which several team members were advocating for early on. He liked the way it paired with the GT Standard typeface and he liked that the body of the horse was a shape from the Lyra logo, a subtle nod to the past.
OG Lyra Logo
Lyra V2
Derive logo draft
After a lot more playing around with the shapes, I decided to flip the ear up and add more curves. This is the final technical render that was ultimately approved [click to enlarge]:
Brand kit we link to on derive.xyz
